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24 February 2012

Bally buys Chilli

Bally today announced that it has entered into a definitive agreement to acquire Chiligaming LTD’s Business-to-Business iGaming platform. This technology solution will enable casino operators to choose “best-in-class” for wager-based and play-for-free applications.

“This acquisition provides an open, cloud-based platform for Bally Technologies to offer an integrated traditional and online casino solution to operators worldwide,” said John Connelly, Vice President of Business Development at Bally Technologies. “Equally as important, Bally Technologies has also obtained an experienced team of industry veterans from within the online gaming industry, which will help our customers optimize their use of this platform.”

“I’m very proud of this agreement between our two companies,” said Alexandre Dreyfus, Chief Executive Officer and Founder of Chiligaming. “We are excited to develop our technology, knowledge, and experience with Bally to bring the best value for land-based casinos.”

A significant value of Bally’s new iGaming platform solution is that Bally Systems customers will have integration with their Bally slot-management and casino-management systems (ACSC™, SDS™, and CMP™), as well as the Bally Business Intelligence™ solution – giving casinos a single view of their patrons and powerful, enterprise-wide analytics.

“This flexible iGaming platform will enable casino operators to leverage their land-based gaming operations with a unified view of players’ trends and behaviors,” Connelly said. “The ability to perform multi-channel promotions, bonusing, and player-tracking across Bally’s mobile, online, and traditional platforms is now a reality.”

Chiligaming offers a comprehensive plug-and-play iGaming platform, application software, and interface for the global gaming market and is expected to enhance Bally’s position and expedite the Company’s entry into the interactive market.

“The design of our iGaming platform is that it is cloud-based, open, and interoperable, which means that our casino customers will have the ability to choose best-of-breed poker, slot, and table products to use in conjunction with the platform, while having a deep integration with our proven Bally land-based systems,” said Bryan Kelly, Bally’s Senior Vice President of Technology.

The acquisition of Chiligaming’s iGaming platform follows Bally’s recent purchase of a Remote Gaming Server (RGS) for online integration of Bally’s deep library of proven casino-gaming content; the formation of a new Bally Interactive division; and its 2011 acquisition of MacroView Labs, the casino industry’s largest provider of custom mobile apps and mobile websites.

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