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17 August 2011

Optimal Payments announces largest visible upgrade to NETELLER service in 10 years

Major service updates deliver brand new user-experience and many more local deposit options to NETELLER

Tuesday, 16 August 2011 – Optimal Payments Plc (LSE: OPAY), the leading alternative payments business, announces details of the latest releases of its NETELLER eWallet service. The NETELLER service allows consumers in over 180 countries to safely and easily transact online using either direct merchant payments or the integrated NETELLER Net+ MasterCard®. The new releases deliver more active users of the system and a greater global reach for the service.

This major NETELLER service upgrade is designed to increase active member conversions by nearly 50% and will be delivered via a number of software updates over the summer. The most significant updates have already been released including a redesigned public website, revised sign-up including Facebook passporting, and most importantly an all-new user experience for the NETELLER service itself.

Inside the NETELLER service, the most up-to-date thinking has been used to design new workflows that drive higher task completion by members, such as funding, card applications, bank registration and account limit increases. A number of new languages have been added to improve the user experience and conversion rates for foreign speaking customers.   Additionally and as required from time to time we have implemented new security features including enhanced fraud prevention tools to ensure the continued protection of our clients.

Other enhancements which have already been delivered are the integration and embedding of leading back-office applications such as Adobe Test&Target, ThreatMetrix fraud management and Income Access affiliate management to improve both insight and operational performance.

A number of further releases over the summer will increase the global reach of the service and streamline the deposit process to improve conversion rates and improve the likelihood of funding the NETELLER account successfully. The releases also include the delivery of an upgraded deposit section (with over 40 new local deposit options), support for 5 new currencies and the opening up of a number of new serviced countries.

Danny Chazonoff, Optimal Payments’ Chief Operating Officer, commented: “This major upgrade to NETELLER demonstrates our continuing commitment to both innovation and our consumer eWallet business. With our stunning new user-interface and local in-country options, I believe we now provide the best customer experience on the market. It is great news for our customers”.