Major service updates deliver brand new user-experience and many more local deposit options to NETELLER
Tuesday, 16 August 2011 – Optimal Payments Plc (LSE: OPAY), the
leading alternative payments business, announces details of the latest
releases of its NETELLER eWallet service. The NETELLER service allows
consumers in over 180 countries to safely and easily transact online
using either direct merchant payments or the integrated NETELLER Net+
MasterCard®. The new releases deliver more active users of the system
and a greater global reach for the service.
This major NETELLER service upgrade is designed to increase active
member conversions by nearly 50% and will be delivered via a number of
software updates over the summer. The most significant updates have
already been released including a redesigned public website, revised
sign-up including Facebook passporting, and most importantly an all-new
user experience for the NETELLER service itself.
Inside the NETELLER service, the most up-to-date thinking has been
used to design new workflows that drive higher task completion by
members, such as funding, card applications, bank registration and
account limit increases. A number of new languages have been added to
improve the user experience and conversion rates for foreign speaking
customers. Additionally and as required from time to time we have
implemented new security features including enhanced fraud prevention
tools to ensure the continued protection of our clients.
Other enhancements which have already been delivered are the
integration and embedding of leading back-office applications such as
Adobe Test&Target, ThreatMetrix fraud management and Income Access
affiliate management to improve both insight and operational
performance.
A number of further releases over the summer will increase the global
reach of the service and streamline the deposit process to improve
conversion rates and improve the likelihood of funding the NETELLER
account successfully. The releases also include the delivery of an
upgraded deposit section (with over 40 new local deposit options),
support for 5 new currencies and the opening up of a number of new
serviced countries.
Danny Chazonoff, Optimal Payments’ Chief Operating Officer,
commented: “This major upgrade to NETELLER demonstrates our continuing
commitment to both innovation and our consumer eWallet business. With
our stunning new user-interface and local in-country options, I believe
we now provide the best customer experience on the market. It is great
news for our customers”.
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