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09 July 2009

PartyGaming launches marketing push on back of US asset freeze

PartyGaming has ramped up its marketing spend to capitalise on the US authorities’ squeeze on the payment channels of US-facing poker sites PokerStars and Full Tilt.

The company made the announcement in a second-quarter trading update which revealed group revenue since April 6 remains in line with that achieved in the first quarter, despite the onset of the regular summer downswing in online gaming activity.

The marketing push on the back of US authorities’ seizure of player winnings from US-facing poker sites including Poker Stars and Full Tilt has already positively impacted player numbers in several territories, said the company.

PartyGaming said increased distribution costs associated with the initiative would be offset by continued cost savings and favourable currency movements, with full-year results expected to be in line with those achieved for the full year in 2008.

PartyGaming chief Jim Ryan said: “The Group’s strategy remains on track and I am pleased that many of the seeds we have sown over the past year are now beginning to bear fruit.”

PartyCasino was the group’s strongest performing vertical over the quarter, turning in double-digit revenue growth, on the back of a substantial increase in games offered on the platform and the launch last month of a dedicated affiliate programme and international marketing campaign.

PartyPoker revenues however dipped below first-quarter levels due to a reduction in active player days due to seasonality, continued competition from US-facing poker sites, and lower yields due to increased bonus and player loyalty costs.

The company’s online poker tournament service in Italy for land-based lottery services provider Intralot has also gone live. Party said it expects to be offering poker cash games on its newly launched Italian poker network by the end of 2009. Sponsors Leading Manx Rally Co-Driver, Leveraging Social Networking

Thursday, 9 July 2009 –, the e-wallet business of NEOVIA Financial Plc (LSE: NEO), the independent online payments business, today announced that it is a proud sponsor of leading Manx rally co-driver Robert Fagg, who this weekend will be seeking to maintain his lead in the Kick Energy Fiesta Sport Trophy on his home turf as he contests the Isle of Man Challenge Rally. In promoting the rally series sponsorship, has been leveraging extensive use of social networking media, including blogs and Twitter feeds.

Robert remains in top spot in the standings having finished 5th in the most recent round of the series, the RSAC Scottish Rally in Dumfries. Robert has his own website at which is updated with the latest news pre and post event. Rally Isle of Man, which the Challenge event forms part of, takes place on Friday 10th and Saturday 11th July and is the first of two tarmac rounds in the eight round championship. More information is available about the Isle of Man Challenge Rally at from which Robert’s progress may also be followed.

In early 2009 NEOVIA launched a wide range of social media approaches to engage with its customers, including blogs, business and consumer Twitter feeds and the ability to use the ShareThis™ feature to syndicate content from its blogs and websites to dozens of social networking sites, including Facebook, Linkedin, WindowsLive, and MySpace.’s sponsorship of Robert Fagg features on the NETELLER blog, with interviews and rally-by-rally updates being provided on the blog and via the site’s Twitter feed. The NETELLER Twitter feed also provides relevant news, promotions and updates regarding the e-wallet and the Net+ Card.
Additionally NEOVIA also provides business/corporate RSS and Twitter feeds that focus on payment industry news, as well as relevant press releases from NEOVIA.
Dan Starr, Executive Vice President of NEOVIA, commented “We’re proud to be sponsoring Rob and to promote his endeavours to our customers. We are keen to ensure our customers are kept up to speed with developments in our business, product offering and good news. The latest social networking developments, such as Twitter and blogging, provide an excellent way to link with our customers in the way we know best – online.”